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Fresh Chile: The Hatch Chile Store Behind America’s Favorite Salsa

Craving authentic Hatch green chile? Fresh Chile Co. is the Hatch Chile store you can count on. Buy online and get fresh, roasted, or jarred chile shipped straight from New Mexico.

  • Flame Roasted
  • Never dried or dehydrated pods
  • No sugar added
  • No preservatives

Proud recipient of SIAL America's first Gold Innovation Award in 2022

Red and green Hatch chile peppers from The Fresh Chile Company

Red, Green, or Christmas?

The New Mexico state question is simple: Red or Green? And when you can’t decide, the answer is always Christmas — both.

  1. 575 Hatch Green Chile | Street Taco Sauce - The Fresh Chile Company

    Green

    575 Hatch Green Chile | Street Taco Sauce

  2. 575 Big Jim Hatch Red & Green Chile Blend (Medium) - The Fresh Chile Company

    Christmas

    575 Big Jim Hatch Red & Green Chile Blend (Medium)

  3. 575 Matador Hatch Red Chile Enchilada Sauce (XHot) - The Fresh Chile Company

    Red

    575 Matador Hatch Red Chile Enchilada Sauce (XHot)

Red chile has a deeper, smoky flavor, while green chile is brighter and fresh. When you choose both, it is called Christmas.

All Chile Pepper plants produce Green Peppers at first. If the Peppers are not picked, over several months the Peppers will turn Red. Same plant, just more time on the vine.

Hatch, New Mexico
Hatch, New Mexico

What is Hatch Chile?

The Hatch Valley stretches along the Rio Grande River from Arrey, New Mexico, south to Tonuco Mountain, southeast of the town of Hatch, and into the Rincon area. It is said that the soil and climate of the area contribute to the especially pleasing flavor of the chilies.

Think what Napa is to wine, that's what Hatch is to chile, OK?

And when it hits the roaster? That smell is the official smell of New Mexico.

Chris Lang, Partner & Co-Owner

New Mexico law 25-11-3. Unlawful advertising, labeling, or selling of non-New Mexico Chile assures the authenticity of Chile labeled New Mexico Chile to be New Mexico grown.

Which heat level is for me?

We each have a Heat Taste range that we find most enjoyable. If too hot, your palate cannot savor the rich Chile flavor and all you sense is an overwhelming burn. The heat should complement the Chile flavor.

500 SHU

At first, when you start eating Chile, you may prefer a Mild Chile variety such as Machete or 1904 variety.

575 Machete Hatch Green Chile (Mild) - The Fresh Chile Company

575 Machete Hatch Green Chile (Mild)

Machete is a mild Hatch Green Chile with a heat level below average compared to other types of Hatch Chile.

$11.95 USD

2,500 SHU

You probably will then move to Medium heat such as the Chile variety, Charger.

575 Big Jim Hatch Green Chile (Medium) - The Fresh Chile Company

575 Big Jim Hatch Green Chile (Medium)

837 reviews

$11.95 USD

5,000 SHU

Later, after many more Chile meals, if the Medium does no longer have enough Chile kick, you may move to a Hot Chile variety such as G76.

575 Sandia Select Green Hatch Green Chile (Hot) - The Fresh Chile Company

575 Sandia Select Green Hatch Green Chile (Hot)

“Sandia brings the heat. It’s what locals use when they want it spicy — and real.” Scott Adams, 4th Generation Hatch Farmer

$11.95 USD

15,000 SHU

While relatively new, the Lumbre Chile Peppers are noted as the hottest Chile Pepper normally grown in the Hatch Valley.

575 Matador Hatch Green Chile (XHot) - The Fresh Chile Company

575 Matador Hatch Green Chile (XHot)

Matador is an XHot Hatch Green Chile with an above-average heat level compared to other types of Hatch Chile.

$11.95 USD

Types of Hatch Chile Peppers

  • Big Jim Chile Pepper

    The Big Jim Chile Peppers

    With Chile Pods typically about ten inches long, it is valued for its use in Chile Rellenos.

  • Charger Chile Pepper

    Charger Chile Peppers

    The Charger Chile Pepper has medium heat and an exceedingly excellent flavor. That flavor is noted for being lively, yet not too hot.

  • Sandia Chile Pepper

    Sandia Select Chile Peppers

    The Sandia Select Chile Pepper is very popular with restaurants and those who cook at home. It has a Scoville rating of hot heat to the taste.

  • G76 Chile Pepper

    G76 Chile Peppers

    The G76 is a tasty hot heat Chile Pepper valued for its uniform fruit, about 7 to 8 inches long, which is often used for Chile Rellenos and as a condiment for grilling.

The History of Hatch Chile

Formal Cultivar of Chile Peppers as an Agricultural Commercial Crop began on the campus of the New Mexico College of Agriculture and Mechanical Arts which is now New Mexico State University, at the start of the 20th Century.

  1. 1913

    Research was done under the guidance of Dr. Fabián García, who in 1913 released New Mexico 9, a milder tasting Chile pepper than what was for sale at that time.

    New Mexico 9 is an ancestor of all New Mexico Chile Peppers.

  2. 1950

    In 1950, a variety of Chile pepper called New Mexico 6 was introduced. A few years later it was modified to be less hot to the taste and is called NuMex 6-4.

  3. 1975

    From the research and development comes New Mexico Chile like NuMex Big Jim which when introduced by Dr. Nakayama in 1975 was listed in The Guinness Book of World Records as having the largest Green Chile Pods.

When Is Hatch Chile Season?

Typically, the Hatch Chile plants are planted in April, depending on soil temperature and environmental factors, and the Harvest Season is from the first harvests of the Mature Green Chile Peppers in early August until the first freeze, usually in November as that will finish the Red Chile Harvest.

  1. Jan
  2. Feb
  3. Mar
  4. Aprplanted
  5. May
  6. Jun
  7. Jul
  8. Auggreen
  9. Sep
  10. Oct
  11. Novred
  12. Dec

To my knowledge, we are the only company that makes Red Chile Sauce from fresh Red Chile commercially. The issue is that Fresh Red Chile is only available from Hatch, New Mexico, for about 30 days out of every year.

At The Fresh Chile Company, we work six-day weeks, 24-hour days when Hatch Chile becomes available to process. We need to process and put in jars enough Chile for the whole year.

With the development of Chile Pepper Sauces and Salsa in bottles by The Fresh Chile Company, the Hatch Chile Season in your kitchen is year-round.

Fire Roasted Hatch Chile
Hatch green chile peppers roasting on a grill

Four Hatch Green Chile Fire-Roasting Methods

The outside waxy layer is quickly scorched to a char, allowing the removal of the outer skin without damaging the insides.

  1. 1

    Large Propane Fired Cylinders

    Throughout the harvest, these Cylinders take the just-picked Green Chile Peppers and apply a hot flame for a couple of minutes while turning the cylinder to do the Roasting. You hear a pleasing popping sound as the Chile roasts.

  2. 2

    On the Stove Burner

    It is best to use tongs. Nitrile gloves can be handy.

  3. 3

    Using the Stove’s Oven Broiler

    Tongs really help.

  4. 4

    On the Backyard Gas Grill

    With most grills, it is easy to see when the Pepper outsides are blackened.

At home, they place the Chile in freezer bags to enjoy all year long.

Randy McMillan
Randy McMillan Fresh Chile Company Founder and Owner · 5th Generation Farmer born in Las Cruces, New Mexico

The History of Fresh Chile Company

What started as a family tradition quickly turned into a movement by doing things the old-fashioned way: fresh ingredients, family recipes, and a whole lot of love.

My father, Arnold McMillan, who loves food and loves to cook, came up with the idea of using fresh, crisp Hatch Red Chile instead of Dried Chile Powder or Dried Chile Pods to make his Red Enchilada Sauce. It is fantastic.

Many years ago, we started bottling this beautiful fresh Red Chile Sauce in our home kitchen to give to friends and family for Christmas and, of course, for personal use throughout the year. Everyone loved their gift of Red Chile in a jar so much that they would call and ask for cases instead of a few more jars.

My wife Carol and I continued the tradition with our children and now 15 grandchildren.

Written by Randy & Carol McMillan

Fresh Chile Company - 2021 Fiery Foods 1st Place Winners - Sweet & Spicy Hatch Red Chile BBQ Sauce, Papa's Chunky Hatch Chile Salsa, Mama's Blended Hatch Chile Salsa, Fresh Hatch Red Chile Sauce

How the Freshest Hatch Green Chile Gets in the Jar

Randy McMillan and I would get in the truck and drive up to Hatch every single week. Thirty minutes north, straight into the Hatch Valley, out to see our farmer Scott Adams at Adams Produce.

Everything gets roasted, cooked, and bottled right here in Las Cruces, New Mexico. Handpicked Hatch chile, chopped into thick meaty one inch pieces, into the kettles with a little garlic, a little lime, a little salt, slow cooked, bottled, and shipped to your door within 24 to 48 hours of cooking.

Chris Lang: Back in the early days we'd do taste testing outside the store at the Farmers Market on Saturdays. We sold out.

Harvesting Green Chile

“Most Chile sauces blend varieties. We don’t. This is Sandia only — just like we used to roast on the farm. When you open the jar, it smells like fresh fire-roasted chile because that’s exactly what it is.”

Randy McMillan, Founder
  • Directly Sourced Chiles

    Harvested from Hatch, New Mexico's fertile fields for authentic taste and quality.

  • Peak Freshness Processing

    Processed right after harvest to ensure maximum freshness and rich flavor.

  • Wide Range of Innovative Products

    Offering everything from freeze-dried chiles to Hatch Chile Ketchup, expanding the horizons of chile cuisine.

  • Generations of Tradition in Every Jar

    Crafted from recipes passed down through generations, embodying the rich legacy of authentic Hatch Chile.

Carol McMillan
Carol McMillan Fresh Chile Company Recipe Expert

All recipes start with wondering about how this Chile or that Chile would blend with this or that food. I try and make my Kitchen ground zero for experiments with new tastes.

Our Collections

We also now use Red And Green Jalapeños, Sun-Dried Traditional Red Chile, a couple of Mustards with Chile along with a Hatch Chile Ketchup we call Hatchup. We also sell Frozen Chile Products and created Freeze-Dried Chile.

  • 575 Hatch Chile18 products
  • Original Salsas & Sauces26 products
  • Jalapeno Salsas10 products
  • Hatch Chile BBQ13 products
  • Jenna's Jams & Jellies7 products
  • Hatch Valley Condiments12 products
  • Fresh Hatch Chile Peppers9 products
  • Hatch Chile Spices7 products

Think of it this way, a 4-oz can of Hatch Green Chile has four to five whole peppers chopped and packed in a single serving.

Fresh Hatch Green Chile Peppers

Limited Availability: Authentic Hatch chiles are only grown in the Hatch Valley region and are harvested once a year, making fresh chiles a seasonal delicacy.

  • Small (approx. 5 lbs.)
  • Medium (approx. 10 lbs.)
  • X-Large (approx. 25 lbs.)
  • Fresh Hatch Green Chile – Sandia Select (Hot) | Flame-Roast Ready Peppers from Hatch, NM

    Fresh Hatch Green Chile – Sandia Select (Hot) | Flame-Roast Ready Peppers from Hatch, NM

    From $29.99 USD $34.99 USD

  • Fresh Hatch Red & Green Chile Blend “Pinto” Peppers (Medium - Hot) | Hatch, New Mexico

    Fresh Hatch Red & Green Chile Blend “Pinto” Peppers (Medium - Hot) | Hatch, New Mexico

    $29.99 USD $34.99 USD

  • Fresh Hatch Yellow Hot Peppers | Farm-Grown in Hatch, New Mexico

    Fresh Hatch Yellow Hot Peppers | Farm-Grown in Hatch, New Mexico

    $29.99 USD $34.99 USD

  • Fresh Hatch Red Jalapeño Peppers | Fully Ripened and Grown in Hatch, New Mexico

    Fresh Hatch Red Jalapeño Peppers | Fully Ripened and Grown in Hatch, New Mexico

    $29.99 USD $34.99 USD

Over 7,000+ 5-Star Reviews

  • ★★★★★

    Amazing

    Best damn sauce Ive ever had. Red or green, top shelf/ Ive been eating green sauce for over 40 years and hands down this THE best!

    John E. Verified Buyer · 575 Hatch Green Chile Sauce

  • ★★★★★

    My favorite taste of NM

    This red/green mix is the best! I purchased several jars from Natural Grocer in Santa Fe and when I got home to the east coast I just had to have more.

    Shannon A Verified Buyer · Hatch Red & Green Chile

  • ★★★★★

    Hatch tequila lime BBQ sauce

    This is absolutely a keeper for us, the blend is perfect, the lime wakes your tastebuds. And the chile settles in right behind. Great product folks

    Chip S. Verified Buyer · Hatch Tequila Lime BBQ

  • ★★★★★

    Have been ordering for a few years now as a displaced Coloradan east of the Mississippi

    Every time I open a fresh jar, take a deep whiff of the aroma, it’s like being next to the chile roaster, and tastes just as fresh too.

    Keenan M 575 Machete

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90-Day Money-Back Guarantee

If it’s not the best green chile you’ve ever had, we’ll refund every jar. No returns, no forms, no hassle.

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Your order will ship out every 2 months or at the interval of your choosing.

We reserve a discount of 20% for our subscribers, that way, they know they get the best price we offer on select products!

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Fresh Chile All Access

$199 per year

  • 20% off every order
  • Members get free shipping on rates up to $20. (US only)
  • Get $10 in store credit when you sign up and $20 store credit every year on renewal
  • Get 5% back on every order in store credit. For every $100 you spend, that's $5.
  • Early Access to new drops
  • Priority Customer Support

In just three orders, a Fresh Chile Membership pays for itself.

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Find Fresh Chile Co. Products at Your Nearby Stores

We are located in stores all over our hometown of Las Cruces, New Mexico. We are also in Albuquerque, Artesia, Taos, and Farmington, New Mexico, a few Natural Grocers in Arizona, and some markets in Texas!

Fresh Chile Gift Shop 1160 El Paseo Rd Suite D7A, Las Cruces, NM 88001, USA Schedule: Mon - Sat 10:00am - 6:00pm Get Directions
  • Albertsons MarketAlbertsons Market stores (across West Texas & New Mexico)
  • Market StreetLubbock, Frisco, Amarillo, Santa Fe
  • Natural GrocersLas Cruces, Phoenix, Denver, Austin
  • Central MarketAustin, Dallas, Houston, San Antonio
  • AmigosLubbock, Plainview, Hereford, Amarillo
  • Jim's Super Market150 W Hall St, Hatch, NM 87937
  • Grajeda Farms1007 NM-26, Hatch, NM 87937
  • Kaune’s Neighborhood Market511 Old Santa Fe Trail, Santa Fe, NM 87505

Frequently Asked Questions

Written by Michael Swickard, PH.D.

What is the difference between Chile, Chili and Chilly?

While pronounced the same way, there is a huge difference. “Chile” refers to the peppers and “Chili” describes Chili powder, beans, onions and other flavorings. Often, it is called Chili con Carne–Chili with Meat. One way to describe the difference: Chile is an ingredient and Chili is a meal. Both words came from Mexico centuries ago and can be interchanged without changing the good taste of either. Chilly is what winter is like in Minnesota.

It’s so cold where I live that my Chile Sauce arrived frozen solid! Will it still taste good? Is it safe to consume?

Our sauces freeze well, so the flavor should be fine. If any of the jars are cracked or broken, please contact us.

How long does it take for my order to ship?

Orders typically will be fulfilled within 7-10 business days and shipping takes 1-5 days, depending on the carrier.

Do you ship to Hawaii, Alaska, or APOs?

Happily, yes! Shipping rates should calculate automatically for you at checkout.

If you get Chile that sets your mouth on fire, what to do?

Hopefully you took only a small bite of whatever Chile covered food. If so, the best thing to do is eat a dairy product, Cheese, or Milk. Or a spoonful of sugar helps. No, don’t drink water. Doesn’t help much.

What is the shelf life of unopened jars?

Before opening, jars remain fresh for 24 months from manufacturing, and you can find an exact expiration date on the bottom of each jar. Do keep it in your refrigerator once you have opened it!

What is the typical time an opened jar in the refrigerator is good?

Because our Jarred Chile is made without any artificial preservatives, they only stay good in the refrigerator, once opened, just 7-10 days.

What is the difference between Mama’s and Papa’s Chile?

Papa's Chunky Hatch Chile Salsa and Mama's Blended Hatch Chile Salsa have many of the same ingredients. However, there is a texture issue because Papa’s is Chunky and Mama’s is Blended. I find Papa’s is best for dipping Chips into while watching the NMSU Aggies play on television and Mama’s is great on Enchiladas to celebrate after the Aggies win.

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That's Fresh Chile. That's the 575.

We can’t sit at the table with every one of you, but we can get you a taste of home with every single meal.

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