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Fresh Chile

Sponsored · Exhibit 01 · Harvest To Jar

From the field in Hatch to the jar in 48 hours.

575 Big Jim Hatch Green Chile (Medium) is 100% Certified Hatch Green Chile, jarred within 48 hours of harvest. Medium heat, real Hatch flavor, ready to spoon onto eggs, burritos or a burger whenever dinner needs it.

Taste Hatch the way it leaves the valley.

575 Big Jim Hatch Green Chile (Medium)
Jarred within 48 hours of harvest

48 hours

from harvest to jar

FRESHCHILECO.COM

Jarred Within 48 Hours

Shop Green Chile
Format
Product hero
Persona
Home cooks who want real Hatch green chile on the shelf
Reason to buy
Fast from harvest to jar
Funnel stage
Top of funnel
Product
575 Big Jim Hatch Green Chile (Medium)

Why it should work. A speed-from-harvest number is a concrete, checkable freshness claim.

Tests. Whether a freshness number beats a flavor line at the top of the funnel.

Fresh Chile

Sponsored · Exhibit 02 · Sunday Pasta Night

Pasta night, but with Hatch chile in the pot.

Papa's Pasta Sauce is chunky, built on Hatch chile, and comes in at only 70 calories per serving. Its smooth sibling, Mama's Marinara Sauce, sits right beside it. Over 500,000 satisfied tastebuds have found our table.

Chunky or smooth. Pick your side of the table.

Chunky or smooth? Both have Hatch.

Papa's Pasta Sauce (Chunky Hatch Chile)

  • Papa's Pasta Sauce
  • Chunky Hatch Chile
  • Only 70 calories per serving
  • Smooth? Try Mama's Marinara
Papa's Pasta Sauce (Chunky Hatch Chile)

FRESHCHILECO.COM

Chunky Hatch Chile Pasta Sauce

Shop Pasta Sauce
Format
Menu-card split, product photo
Persona
Families who want a weeknight sauce with some chile in it
Reason to buy
Over 500,000 satisfied tastebuds
Funnel stage
Middle of funnel
Product
Papa's Pasta Sauce (Chunky Hatch Chile)

Why it should work. A calorie figure and a texture choice give two easy reasons to click.

Tests. Whether the chunky versus smooth framing lifts clicks on pasta sauce.

Fresh Chile

Sponsored · Exhibit 03 · Membership Math

Cook with Hatch chile all year? Do the math.

A Fresh Chile Membership brings free shipping and 20% off every order. In just three orders, it pays for itself. These discounts cannot be combined with any other discounts, so what you see is what you get.

Members: sign in and your benefits apply at checkout.

Claim to confirm with brand: Confirm discount terms with brand

Fresh Chile Membership
20% off every order

20% off every order, free shipping

Fresh Chile Membership: $199.00

FRESHCHILECO.COM

Join Fresh Chile Membership

Become A Member
Format
Offer on product photo
Persona
Repeat buyers who keep restocking sauces and salsas
Reason to buy
Membership pays for itself
Funnel stage
Bottom of funnel
Product
Fresh Chile Membership

Why it should work. Repeat buyers respond to a payback claim the brand already makes.

Tests. Whether the pays-for-itself line converts warm audiences better than a product shot.

Fresh Chile

Sponsored · Exhibit 04 · Randy's Twelve Favorites

Twelve of Randy's favorites, one box.

Randy's Birthday Bundle is twelve of his favorite sauces, salsas and condiments, from roasted green and smoky red chile sauces to pasta sauce, Hatchup and mustard. Every item is medium heat, so it is easy to share.

Grown and made in Hatch, New Mexico.

Randy's Birthday Bundle
Twelve jars. All medium heat.
  1. 1Roasted green and smoky red chile sauces
  2. 2Salsa and pasta sauce
  3. 3Hatchup and mustard
  4. 4All twelve are medium heat

FRESHCHILECO.COM

Randy's Birthday Bundle

Shop The Bundle
Format
Product photo, ingredient chips
Persona
Gift buyers who like a mixed box of sauces
Reason to buy
Twelve favorites in one box
Funnel stage
Middle of funnel
Product
Randy's Birthday Bundle

Why it should work. A what-is-in-the-box list answers the first question a gift buyer has.

Tests. Whether listing contents beats a single hero shot for bundle clicks.

Fresh Chile

Sponsored · Exhibit 05 · Pure Green Collage

Think of it this way: whole peppers, chopped and packed.

Pure Hatch Green Chile comes in a 16 fl. oz. jar. A 4-oz can of Hatch Green Chile has four to five whole peppers chopped and packed in a single serving, so a 16-oz jar is an ultra-tasty meal however you use it.

Refrigerate after opening.

Pure Hatch Green Chile

Pure Hatch Green Chile

16 fl. oz. jar

16 fl. oz. jar

Four to five whole peppers per 4-oz can

Four to five whole peppers per 4-oz can

Whole peppers, chopped and packed

Refrigerate after opening

FRESHCHILECO.COM

Pure Hatch Green Chile Jar

Shop Pure Green
Format
Three-photo collage
Persona
Cooks who want chopped green chile ready to go
Reason to buy
Over 500,000 satisfied tastebuds
Funnel stage
Middle of funnel
Product
Pure Hatch Green Chile

Why it should work. The pepper-count comparison turns a jar into something easy to picture.

Tests. Whether a how-much-chile-is-in-it angle beats a plain product shot.

Fresh Chile

Sponsored · Exhibit 06 · Hot Green Roast

Hot Hatch green chile, straight from the roast.

575 Sandia Select Green Hatch Green Chile (Hot) is 100% Certified Hatch Green Chile, jarred within 48 hours of harvest. Bold, fire-roasted flavor and the true spice of New Mexico, for people who trust Hatch heat.

Hatch heat, in a jar.

575 Sandia Select Green Hatch Green Chile (Hot)
100% Certified Hatch Green Chile

Hot Hatch heat, jarred in 48 hours

FRESHCHILECO.COM

575 Sandia Select, Hot

Shop Hot Green
Format
Full-bleed photo
Persona
Heat seekers who want hot Hatch green chile in a jar
Reason to buy
Fast from harvest to jar
Funnel stage
Middle of funnel
Product
575 Sandia Select Green Hatch Green Chile (Hot)

Why it should work. Heat level plus a harvest-to-jar number speaks to people who shop by spice.

Tests. Whether a hot-heat hook finds a different audience than the medium jars.

Fresh Chile

Sponsored · Native 01 · Grocery List Blend

Your notes app, after one jar of Big Jim.

575 Big Jim Hatch Red & Green Chile Blend (Medium) is harvested in the heart of Hatch, New Mexico. Red and green in one jar, medium heat. Here is how a week of dinners starts to look once the jar is in the kitchen.

One jar, a whole week of dinners.

575 Big Jim Hatch Red & Green Chile Blend (Medium)

Notes

One jar. Four ways to dinner.

  • Eggs: red and green, done
  • Burritos: blend inside, not on the side
  • Tacos: a spoonful on top
  • Buy another jar of the 575 Big Jim blend

FRESHCHILECO.COM

575 Big Jim Red & Green

Shop The Blend
Format
Notes app over product photo
Persona
Weeknight cooks who want one jar to do many meals
Reason to buy
Over 500,000 satisfied tastebuds
Funnel stage
Middle of funnel
Product
575 Big Jim Hatch Red & Green Chile Blend (Medium)

Why it should work. A list in the customer's voice shows use cases without selling hard.

Tests. Whether a native notes format earns more attention than a studio product shot.

Fresh Chile

Sponsored · Native 02 · Pizza Group Chat

That pizza photo got one question: what sauce?

Mama's Marinara Sauce (Smooth Hatch Chile) is the one. Hatch chile in a smooth marinara, at only 70 calories per serving. Our Fresh Chile Cookin' kitchen even has a recipe for Hatch Chile Pizza with Mama's Marinara.

Your next pizza deserves that question.

Pizza Night

What sauce is on this pizza?

Mama's Marinara Sauce (Smooth Hatch Chile)

Mama's Marinara. Smooth Hatch chile.

Only 70 calories per serving? Sending the link.

FRESHCHILECO.COM

Mama's Smooth Marinara

Shop Marinara
Format
Message thread with photo
Persona
Pizza-night hosts who get asked for the recipe
Reason to buy
Over 500,000 satisfied tastebuds
Funnel stage
Top of funnel
Product
Mama's Marinara Sauce (Smooth Hatch Chile)

Why it should work. A chat thread looks like a recommendation between friends, not an ad.

Tests. Whether a conversation format lifts click-through on a pantry staple.

Fresh Chile

Sponsored · Native 03 · Red Or Green Poll

Red or green? Pick a jar, we will wait.

Pick a side. 575 Big Jim Hatch Green Chile (Medium) is 100% Certified Hatch Green Chile, jarred within 48 hours of harvest. Its red sibling brings the same medium heat as an enchilada sauce, also from Hatch, New Mexico.

Both are medium heat. Only one is your side.

Green
Red

Red or green? Pick one.

GreenRed

FRESHCHILECO.COM

575 Big Jim, Red Or Green

Pick Your Jar
Format
Stories poll
Persona
Chile fans who already have a side
Reason to buy
Fast from harvest to jar
Funnel stage
Top of funnel
Product
575 Big Jim Hatch Green Chile (Medium)

Why it should work. A two-option poll invites a tap before any selling happens.

Tests. Whether a red-or-green poll is a cheap way to find which side to lead with.

Fresh Chile

Sponsored · Native 04 · Queso Camera Roll

Sunday evening, camera roll: this queso again.

The 2023 Fresh Chile Hatch Chile Recipe Cookbook has 52 community submitted Hatch chile recipes, printed in full color for your counter. It grew out of 52 weeks of recipes shared in our Fresh Chile Cookin' Facebook group.

Cook from it year round.

Fresh Chile Hatch Chile Recipe Cookbook (2023 Physical)
RecentsSunday
evening
Edit

52 recipes from people who cook Hatch

FRESHCHILECO.COM

Hatch Chile Recipe Cookbook

Get The Cookbook
Format
Camera-roll share
Persona
Home cooks who screenshot recipes and never cook them
Reason to buy
Community-tested recipes
Funnel stage
Top of funnel
Product
Fresh Chile Hatch Chile Recipe Cookbook (2023 Physical)

Why it should work. A camera-roll share feels like a person saving a recipe they love.

Tests. Whether community recipes work as a top-funnel hook for a printed cookbook.

Fresh Chile

Sponsored · Meme 01 · Harvest Clock Meme

Some chile waits. Ours is jarred within 48 hours of harvest.

575 Big Jim Hatch Green Chile (Medium) is 100% Certified Hatch Green Chile, and the clock starts at harvest. Medium heat, from Hatch, New Mexico, with the jar doing the rest of the work on your counter.

Pick a side.

Fast from field to jar

Drake Hotline Bling meme about Fresh Chile

Chile that waits around

Jarred within 48 hours of harvest

Fresh Chile

FRESHCHILECO.COM

Fresh Hatch Green, Jarred Fast

Shop Green Chile
Format
Meme template, product swapped in
Persona
Cooks who care how fast chile gets from field to jar
Reason to buy
Fast from harvest to jar
Funnel stage
Top of funnel
Product
575 Big Jim Hatch Green Chile (Medium)

Fresh Chile

Sponsored · Meme 02 · Ranch Dip Distraction

Plain dip, meet Hatch green chile ranch.

Mix 2 Tbsp of 575 Hatch Green Chile Ranch Seasoning with 1 cup sour cream, chill, then serve. Same bowl, a very different dip. Over 500,000 satisfied tastebuds, and now one more dip on the table.

Your snack table, upgraded.

Plain dip never stood a chance

Distracted Boyfriend meme about Fresh Chile

575 Hatch Green Chile Ranch Seasoning

You, at the snack table

Plain sour cream

Fresh Chile

FRESHCHILECO.COM

Hatch Green Chile Ranch Dip

Shop Seasoning
Format
Meme template, product swapped in
Persona
Snack-table hosts who make their own dip
Reason to buy
Over 500,000 satisfied tastebuds
Funnel stage
Top of funnel
Product
575 Hatch Green Chile Ranch Seasoning

Fresh Chile

Sponsored · Meme 03 · Heat Level Buttons

Mild or XHot? There is a middle.

The 575 line runs Mild, Medium, Hot and XHot. 575 Big Jim Hatch Red Chile Enchilada Sauce (Medium) sits right in the middle, in a 16 oz jar, for cooks who want heat without the sweat.

Medium. Decision made.

The heat decision, solved

Two Buttons meme about Fresh Chile

Mild: 575 Machete

XHot: 575 Matador

You, picking a heat level

Fresh Chile

FRESHCHILECO.COM

575 Big Jim Medium Heat

Shop 575 Sauces
Format
Meme template, product swapped in
Persona
Shoppers who cannot decide between mild and XHot
Reason to buy
Over 500,000 satisfied tastebuds
Funnel stage
Middle of funnel
Product
575 Big Jim Hatch Red Chile Enchilada Sauce (Medium)

Fresh Chile

Sponsored · Meme 04 · Twelve Jar Brain

Level up from one jar to twelve.

Randy's Birthday Bundle holds twelve of his favorite sauces, salsas and condiments: roasted green and smoky red chile sauces, salsa, pasta sauce, Hatchup and mustard. All twelve are medium heat, in 16 fl. oz. jars.

Refrigerate after opening. Share it around.

Think bigger than one jar

Expanding Brain meme about Fresh Chile

A jar of salsa

A jar of green chile

A box of twelve favorites

Twelve jars, all medium heat

Fresh Chile

FRESHCHILECO.COM

Randy's Twelve-Jar Bundle

Shop The Bundle
Format
Meme template, product swapped in
Persona
Hosts and gift buyers who want the whole range at once
Reason to buy
Twelve favorites in one box
Funnel stage
Bottom of funnel
Product
Randy's Birthday Bundle

Fresh Chile

Sponsored · Meme 05 · Eat More Chile Sign

Our whole belief fits on a sign.

Taste the tradition. Eat more chile. Randy's Hatch Chile Salsa comes in a 16 FL oz jar from the Fresh Chile Company, where Hatch chile is the whole point. Pull up a chair and try to change our minds.

The chair is open.

Eat more chile.

Change My Mind meme about Fresh Chile

Eat more chile. Change my mind.

Fresh Chile

FRESHCHILECO.COM

Randy's Hatch Chile Salsa

Shop Salsa
Format
Meme template, product swapped in
Persona
Salsa people who already believe in chile
Reason to buy
Over 500,000 satisfied tastebuds
Funnel stage
Top of funnel
Product
Randy's Hatch Chile Salsa

Fresh Chile

Sponsored · Meme 06 · Dinner Plan Twist

The plan was just dinner.

Papa's Pasta Sauce (Chunky Hatch Chile) is built on Hatch chile and comes in at only 70 calories per serving. Its smooth twin, Mama's Marinara Sauce, takes the same plan and runs it without chunks.

Dinner, with a plot twist.

Dinner plan, chunky twist

Gru's Plan meme about Fresh Chile

Open Papa's Chunky Pasta Sauce

Stir it into dinner

Only 70 calories per serving

Only 70 calories per serving

Fresh Chile

FRESHCHILECO.COM

Hatch Chile Pasta Sauce

See Papa's
Format
Meme template, product swapped in
Persona
Weeknight cooks who want a quick dinner with a twist
Reason to buy
Over 500,000 satisfied tastebuds
Funnel stage
Middle of funnel
Product
Papa's Pasta Sauce (Chunky Hatch Chile)

Fresh Chile

Sponsored · Meme 07 · Strong Sauce Doge

Plain red sauce, meet Hatch chile.

Mama's Marinara Sauce is smooth, Papa's Pasta Sauce is chunky, and both are made with Hatch chile at only 70 calories per serving. Pick your texture and keep the same weeknight.

Both bring Hatch chile. You pick the texture.

Hatch chile in the pasta pot

Buff Doge vs. Cheems meme about Fresh Chile

Mama's + Papa's: Hatch chile in the pot

Plain red sauce

Fresh Chile

FRESHCHILECO.COM

Mama's And Papa's Sauces

Shop Both
Format
Meme template, product swapped in
Persona
Pasta fans who want more than plain red sauce
Reason to buy
Over 500,000 satisfied tastebuds
Funnel stage
Middle of funnel
Product
Mama's Marinara Sauce (Smooth Hatch Chile)

Fresh Chile

Sponsored · Meme 08 · Chop Or Open Jar

Chop it yourself, or open a jar.

Pure Hatch Green Chile - No Salt comes in a 16 fl. oz. jar, for cooks who want to season dinner themselves. Hatch green chile, ready to go, so the cutting board stays clean. Refrigerate after opening.

Your dinner, your salt.

Skip the cutting board

Tuxedo Winnie The Pooh meme about Fresh Chile

Chopping peppers yourself

Pure Hatch Green Chile, chopped and packed

Fresh Chile

FRESHCHILECO.COM

Pure Green Chile, No Salt

Shop No Salt
Format
Meme template, product swapped in
Persona
Cooks who want green chile without added salt
Reason to buy
Over 500,000 satisfied tastebuds
Funnel stage
Bottom of funnel
Product
Pure Hatch Green Chile - No Salt

Photography and product names belong to Fresh Chile. Every ad lands on a page in this package. Memes use real, recognizable templates with Fresh Chile product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.